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the most successful products in the industry are various Apple devices (the iPad, the iPhone, and the Mac), the Amazon Kindle, and the Netflix service. These three companies create more mainstream evangelists as a percentage of their total users than other companies. So what's the difference between an iPad and a Samsung HDTV? Why does one create raving fans and the other create users Apple knows what its customers want because of its CEO, Steve Jobs. He has proven that he knows, on instinct, what will succeed with consumers. In fact, he famously avoids customer input and focus groups because he is so sure about his own gut feeling. But because your CEO is not Steve Jobs, you'll have to do talk and listen to your customers like crazy Here are 10 questions to ask: 1. Who in your home uses our product? 2. Why do they use it? (Leave it open ended, just like that.) 3. What do you do with the product? 4. What features do you use most? Why? 5. Which features do you ...

First, accepting plastic reduces the expense of counting, transporting, and preventing cash theft. Just as important, consumers aren't limited to spending what's in their wallet.